Due weekly on Sundays. Responses to others’ posts due Tuesdays.
Week 12 — Assignment “Album Motion Graphic”
Project 2: Experiments in Typographics Applied—a series of directed projects in which Project 1’s design exercises/experiments can be further explored and used with purpose. Refine your printed album covers/sleeves/labels mockup—the artboards should be laid out to convey the system (revisit Week 11 demo) and create a 16-second motion graphic to accompany your album art system.
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Discuss:
- Watch the Identity in Motion with Liza Enebeis from the 2020 Typographics Festival.
Please respond (200 words minimum) as a comment to this post.
Questions:
1. What does Enebeis mean by ‘static is no longer an option’?
2. What is the Demo festival?
3. On a personal note, what inspired you about Enebeis’ talk and work?
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Studio:
- Refine the mockup of your album design (for print).
Be sure you have created:
1. one that presents a realistic view (like the featured image above) and
2. other versions in which the parts of the layout are put together to show the printed spread (front and back covers and spine together, and the front and back cover of the sleeve). - Create a motion graphic for your album. You can use Photoshop or AfterEffects, or some other program, your choice. Use the. title text and artist’s name, and/or parts of a song’s lyrics. Incorporate the design system you have developed for print—typography, imagery, color, texture, approach. The format can be a square 1:1 ratio (like our album cover but smaller in size). Use these dimensions for the video (.mp4): 891 pixels x 891 pixels.
- Package your refined mockup design files and export your video file as an .mp4. Upload the packaged folder with a PDF or .psd from Photoshop plus a PDF, plus your video.
Links:
Create frame animations in Photoshop
Create timeline animations in Photoshop
Animation basics in After Effects
Import Illustrator layers into AfterEffects
Ebebeis states that “static is no longer an option” due to the ever-changing nature of technology and digital platforms. She gives 4 examples of why “static is no longer an option”. “Motion as Language” refers to a rebranding project Ebebeis was a part of for a symphony’s brand: emphasizing quality, perfection, experiment, and innovation. The graphics relied solely on the sound of the symphony, proving that motion helps exaggerate the effect of visuals. “Motion in creating diversity” is the second example explained by Enebeis. She shows a series of simplistic, black and white motion graphics that helped define the identity of an innovation district: Cumulus Park. The graphics are made up of different shapes, forms, and letters that change and move. “Motion for Motion’s Sake” is the 3rd example, tying to screensavers Enebeis helped make in a public train station in the Netherlands. The letterforms move and shift on screens which are seen everyday. This project inspired the Demo Festival. The Demo Festival is the world’s largest motion festival in the world, hosted by artists like Enebeis, to show off world-wide motion work in the Amsterdam train station on various public screens. “Motion defining the Moment” is the final example, as Enebeis explains “imagination” is key to design.
Enebeis’s work is visually interesting, experimental, and exciting. I find most modern designs to be boring or repetitive, but the work Enebeis shares is dynamic, colorful, and unique. The example I found the most interesting is the Demo Festival, specifically the moving letterforms. The way the letterforms moved with the tilting of the phone screen was such an innovative, complex design. The other artists’ work were also interesting, as they were all different yet connected together well.
1. What does Enebeis mean by ‘static is no longer an option’?
Static no longer being an option means that you have to be moving around and migrating to the digital realm and moving from one platform to another. This means you cant just stay put you need to move with the times and keep going with the digital world and updates.
2. What is the Demo festival?
Motion for motion’s sake. In the Netherlands, they have screens in train stations that show advertisements but when the advertisements are over they designed screen savers for those screens. In each city they did a screen saver of the city’s name for example. It was exciting for them to see the works on the screens and they wanted to share that with other designers. and that became the world’s largest motion festival. They had to design the motion demo identity, which they used to letters and words that move from the basis of the letter. Demo generated 2700+ submissions and people just got to stand and look at the art being shown.
3. On a personal note, what inspired you about Enebeis’ talk and work?
I liked how she showed 4 different areas of work that she participated in. My favorite of them was the second one where the letters and diversity combined, where the different forms would switch between elements. Although the demo festival was also really cool with the way they used that. I noticed they used a lot of programs to make it where you could edit the size or the elements or colors which was neat they had that for a lot of projects.
Enebeis said “static is no longer an option” because in today’s world, everything is always moving, especially online. We live in a digital world where we are constantly switching between apps, videos, websites, etc. When we wake up, many of us check our phones first thing. Everything is moving: music, videos and conversations. If a brand just stays still or only uses images that don’t move, it can feel old or boring. Enebeis means that to keep up, design needs to have motion and be alive. Things like logos, websites, or posters can’t just sit still. They need to move and respond.
The Demo Festival is a huge design event that Enebeis helped start. It happens in train stations across the Netherlands, especially Amsterdam Central Station. The screens that usually show ads are used instead to show fun and creative motion designs from artists all over the world. Thousands of people get to see it every day. It’s like turning a busy station into a giant moving art show.
What really inspired me was how Enebeis and their team used creativity to connect with people. I liked that they didn’t just want to keep their cool designs to themselves. They wanted to share it with the public, and that made me think that design can be for everyone, not just designers. When they said ideas can come from tools, not just big moments of inspiration, that felt really encouraging. You don’t always need to wait for the perfect idea. You can just play around, try stuff, and something amazing might come out of it. That made me feel a little more confident about my own creative process, and it reminded me that it’s okay to start small.
1. In the age of digital media and short form content, advertisements need to grab the consumer’s attention in a matter of seconds before the consumer decides to swipe up. Motion design brings that element of movement to your work that allows it to come to life. There’s more information displayed across a moving picture compared to a static piece. And if you only have three seconds to share that information then motion design helps flash different shapes and colors along with the message.
2. The Demo festival was an opportunity for artists to showcase their motion design work on one of the 80 screens that would be displayed in Amsterdam’s station. With a high volume of people walking there everyday it was a great chance for people to just look at the screens and admire the motion work.
3. Motion design is a goal of mine to become great at because it certainly is fun and challenging to make something grab attention for more than a second. In a world where everything is moving fast and everyone wants your attention, Enebeis’ way of exploring motion design makes it intriguing and digestible. Adding motion to your work evolves it from one form into another and allows it to reach a different group of people.
https://uncg-my.sharepoint.com/:f:/r/personal/r_riley_uncg_edu/Documents/_Rachele%20Riley/teaching/S25/ART%20448/Gerardo%20Gomez-San%20Juan/Week-12?csf=1&web=1&e=x4Iv1Q
2. What is the Demo festival?
3. On a personal note, what inspired you about Enebeis’ talk and work?
When Enebeis mentions that “static is no longer an option” she is talking about the fact that nothing in our lives is going to stay the same, everything will change in some way. She had discussed the way that meetings (such as the recording we are watching) would normally have been an in person meeting and is now digital, and able to be accessed by everyone around the world. Bring static, and not changing, is not an option for us in the evolving world we are a part of, there will always be something new that we need to learn to keep up with the times. I think another meaning of the statement is that art is becoming more and more “movement” based, for example in the Park design concept with the moving particles. It catches more people’s eye to have movement rather than just still artwork. People as designers are moving away from static work since we are living in a digital age and it is harder to capture the attention of the audience.
The Demo Festival was a motion work display from designers all around the world in Amsterdam Central Station where all the screens and video walls got taken over for 24 hours by the artwork.
What inspired me about Enebeis’ work and talk was that she seemed very passionate about making artwork public. A lot of artists have a hard time getting their work seen and an event such as the Demo Festival really shows that it is possible. Enebeis also talked a lot about how to create dynamic work, shifting the “grid” of the work to catch the eye of the viewers and make your work stand out and not be static.
When Liza Enebeis says “static is no longer an option,” she means that in today’s digital world, design can’t remain still. Most of our interactions with design now happen on phones, computers, and public displays which usually have motion within it. To stay relevant and engaging, things need to move, adapt, and respond. A static(still) logo captures the same amount of attention the way animated, interactive elements do. Motion adds life, emotion, with storytelling power to design, helping brands connect with audiences in more dynamic ways.
She talked about the “DEMO Festival” which is short for “Design in Motion Festival”—which she had co-curated. It’s one of the largest motion design festival in the world. It took place in Amsterdam’s Central Station. For a day, all of the digital screens in the station were taken over and filled with curated motion design from artists across the globe. It was an exhibition that took place in public, and it would transform daily, and it showed artistic and creative expression. It shows the cool ways of motion in design and gives you something to see while emerging everyone into the space.
What inspired me most about Enebeis’ s talk was her commitment to pushing design. She creates platforms, like DEMO, to showcase it. I was moved by her belief that design should reflect how we live today where it has things like motion, which are adaptable and responsive. It reminded me that design is not just about aesthetics but about communication and showing another form of connection.
1. What does Enebeis mean by ‘static is no longer an option’?
When talking about static being no longer an option, Enebeis is mainly referring to the action of using our devices rather than being in person motion wise. She goes into the identities of 4 different motions. Creating staticness in still design such as flyers. With this use of motion and type she shows us a platform she and her team use to create moving text which is really interesting. The text is static itself and this creates a different view of text conformed to stillness. They use the different motion and moments in the animations to create still graphic design elements for their collaborative posters or flyers. Enebeis mentions diversity as one of the motions and she demonstrates the switch motions of shapes which is like language. These motions were used for marketing purposes also around buildings and bus stops.
2. What is the Demo festival?
This is a festival where they would have 80 screens up for 24 hours and this would include all kinds of static typography and have 250,000 visitors come. They needed to design a demo first hand though. They tested out certain ideas and game across an interesting one on a sketch app on the Iphone which allowed the letters to move very funky. They looked like they were dancing or made of liquid. They have a bunch of people submit “Demo” motion typography and they have a huge event for this.
3. On a personal note, what inspired you about Enebeis’ talk and work?
Enebeis’s work was very interesting to me and I loved learning about the demo part of the video where she shows how this motioned typography is made. The endless possibilities for motion and ideas after watching Enebeis has inspired me. In our heads, we read and the words move in our heads or we create pictures with these words. To see it in art is like my visions are coming to life from my brain which I find interesting and inspiring.
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Link to one drive mf4: https://uncg-my.sharepoint.com/shared?id=%2Fpersonal%2Fr%5Friley%5Funcg%5Fedu%2FDocuments%2F%5FRachele%20Riley%2Fteaching%2FS25%2FART%20448%2FHannah%20Belk%2FWeek%5F12&listurl=%2Fpersonal%2Fr%5Friley%5Funcg%5Fedu%2FDocuments